ICT entrepreneur looking to conquer Africa
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Ken Njoroge
Cellulant, a mobile commerce company that manages, delivers and bills for digital content and commerce services actualised over telecom networks, has received various recognitions. These include being ranked as one of the Top 11 SMEs in eastern Africa in 2007 and the leading business in the KPMG-sponsored Kenya Top 100 mid-sized companies survey.
The company, which was established in 2004, has served over six million subscribers across Africa and intends to penetrate 25 countries on the continent by 2012.
Njoroge explains that before he was bitten by the “computer bug”, he studied pharmacy at the University of Nairobi. He, however, developed a passion for computers prompting him to drop out of his studies, much to his family’s disappointment. Njoroge decided to pursue computing and later graduated from Strathmore University with a degree in information systems management.
After one and a half of years of employment, Njoroge, then aged 23, quit to partner with two friends and started 3mice, a web development firm.
“In 2004 when I met a Nigerian friend named Bolaji Akinboro, another pharmacist who had abandoned the [profession] for business technology, I talked to him about helping us to set up 3mice in Nigeria,” he says.
At the time Njoroge and Akinboro, however, realised that mobile telephony was growing fast in Africa and the idea for Cellulant was born.
He notes that after making a presentation to Uganda Telecom, the two discovered their idea was viable and decided to register the company as fast as possible.
“We weighed the options and [learned] it would take us at least three months to incorporate the company inUganda, Kenya or Nigeria. We, however, realised it would cost us less time in the United Kingdom. We [then] went ahead and incorporated Cellulant in the UK,” says Njoroge.
On their first day of selling ringtones in Kenya, Njoroge recounts that they sold over 16,000 ringtones at a cost of Ksh.75 each. During its first year Cellulant made approximately Ksh.60,000 per month and in 2007 the firm turned profitable.
Currently the firm has over 12 million customers in eight countries across Africa, namely Kenya, Nigeria, Ghana,Tanzania, Botswana, Zambia, Malawi and Uganda. It serves close to 50 licensed companies.
Cellulant started with only two employees, Njoroge and Bolaji, and today it has a team of over 90 people across the countries in which it operates.
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